FIVE CENTURIES OF FLAVOR: THE DISARONNO HERITAGE EVENT

Disaronno’s 500th anniversary was not simply celebrated, but transformed into a living, immersive experience designed by SUPERBELLO.

La Lanterna in Rome became the stage for a night that blurred the line between architecture, light, and emotion. The venue’s steel skeleton was brought to life through a cutting-edge laser show, creating a pulsating visual journey that wrapped the entire space in a vibrant atmosphere.

Guests were not just spectators but participants in a celebration that echoed the legacy of a brand that has spanned centuries. By weaving together creative direction, content production, and technological artistry, SUPERBELLO delivered a sensory spectacle that made history feel alive in the present moment

Client
ILLVA Saronno
Type
Events
Year
2025

Project Details

Agency
EJ
Creative Director
Salvatore Iannello
Executive Producer
Fabrizio Parisi
Motion Designer
Gaia Mastropietro, Flavia Sileri
Producer
Claudia Gaggio
Editor
Bianca Vismara
Sound Design
Simone Valori