SUPERBELLO had the honor of collaborating on the production of the solidarity spot for the Italian Diabetes Foundation (FID)—a moving campaign that conveys what it means to live every day with type 1 diabetes: an endless marathon, where the finish line is not an end, but a definitive cure.
Shot among the streets and iconic sports landmarks of Milan, the spot aired on all Mediaset channels, accompanied by the unmistakable voice and energy of Lella Costa. The project was made possible with the support of Burson Global, RCS Sports & Events, the Wizz Air Milano Marathon, ICS Spiga, and many volunteers, runners, and ambassadorssuch as Massimo Ambrosini.
Our team handled the production of the spot, once again standing beside FID in a powerful initiative aimed at funding research and finally reaching the finish line: a definitive cure.
